I'm Simran, a product designer with a love for experimentation, visual craft, and meaning-making.

What are you looking for?

All (5) Product & AI (4) Culture & Art (3) Built & Shipped (2)
MoMA Search

Redesigning how 2M+ visitors discover art — from keyword lookup to narrative-driven exploration

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Amazon Music

BeatDrop — Reimagining social music experiences through human curation and AI-powered mixing, designing for multiple user personas.

WINNING PROJECT

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Figma Design-a-thon

What if you could gain any superpower to address a daily frustration, and what tool would you need to harness it effectively?

WINNING PROJECT

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Through

An AI-powered art exploration tool that lets users discover relationships between artworks by following their own curiosity

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Cooper Hewitt

Accessibility beyond WCAG, transforming visual font characteristics into an immersive audio experience for Cooper Hewitt's Bungee font tester

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Conversational AI System

A conversational AI system that transforms e-commerce through strategic personality design, multi-flow architecture, and intelligent personalization

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The Lab

Things made with drawings, code, language models, APIs, and lots of curiosity.

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