PRISM WORK-LET
Created as part of the PRISM program with Samsung Research Institute, Bangalore Get in touch→
This project was undertaken under Samsung’s NDA, which means I cannot share internal confidential information in this portfolio. However, I’d be happy to discuss my role in more detail and clarify any questions you may have.
DESIGNING A GEN ALPHA EXPERIENCE FOR SAMSUNG
Our team developed a digital experience tailored to Gen Alpha (Gen A) for Samsung. Born into a hyper-connected world, Gen A values personalized technology, social media, and wellness. This project aimed to address these needs through customized, community-centered digital solutions.
Duration 6 weeks (Oct'22—Nov'22)
Role Team Lead
Client Samsumg
PROJECT OVERVIEW
Our team was tasked with designing a digital experience specifically for Generation Alpha (Gen A) within the framework of Samsung's guidelines. Born into a hyper-connected world, Gen A relies on social media and personalized technology. Due to confidentiality agreements, specific details related to the project's goals and proprietary aspects cannot be shared.
RESEARCH PHASE
We began with an extensive review of the landscape Gen A inhabits. Through desk research, we examined general trends in Gen A’s technology use, attitudes, and values. We then analyzed Samsung’s current offerings to pinpoint gaps and explore opportunities for innovation.
2. Primary Research
To gain a firsthand understanding, we conducted surveys and in-depth interviews with Gen A participants, aged 6-12, who provided valuable insights into their habits.
1
IDENTIFYING OPPURTUNITY AREAShe insights from our research revealed multiple pain points and areas where Samsung could better engage Gen Alpha.
2
SOLUTION DEVELOPEMENTBased on our insights, we brainstormed concepts using Root-cause analysis, double diamond method, affinity mapping, and the DeepDive™ Methodology, we developed solutions
3
USER PERSONAS AND JOURNEY MAPPINGWe developed user personas and mapped journeys based on Gen Alpha behaviors to identify key moments for intervention.
4
PROTOTYPING AND DESIGNWe created wireframes and high fidelity prototypes to communicate our solutions.
REFLECTIONS
The iterative design process was crucial in refining our concepts based on continuous feedback. It highlighted the importance of flexibility in design, ensuring our solution evolved to meet Gen A’s needs. The Double Diamond approach also helped guide the project, allowing us to explore ideas broadly before narrowing down to the most relevant features.
Skills Built Upon
This project strengthened my research skills, from desk analysis to conducting interviews. It also taught me how to simplify complex ideas for Gen A, ensuring the design was both engaging and understandable for a younger audience.
What I’d Change for Next Time
I’d prioritize more frequent user testing throughout the process to get continuous feedback, allowing for quicker adjustments and a product that better aligns with user needs.