ABHIGYA
Branding for an awareness campaign looking to educate the masses on the implications of sharing data.
BIG DATA, PRIVACY AND THE INDIAN AUDIENCE
At a societal level ethical changes can be made to the system in the way of Differential privacy and other such technologies being introduced, this is a slow process that does not have guaranteed efficacy.
Maximising engagement will remain a goal.
As a result, there is a limited amount of influence we have over how algorithms are designed. The most viable course of action in creating change starts at raising awareness, at inculcating more mindful methods of media consumption.
A interactive, public piece that aims to catch the attention of passerbys.
Placed in metro stations and other such public places that have heavy footfall.
